Your website is your best salesperson. It’s your gateway to new customers and your first impression of existing ones. When it comes to your website copywriting, you can’t afford to mess it up. Your words can either make or break your digital presence.
If you’re a new business or you want to improve an existing one’s online presence, you need to up your game when it comes to your website copywriting. Here are four reasons why your website copy matters so much.
Excellent website copywriting not only attracts your target audience but also persuades them to take action from your website. Great content can encourage visitors to stay on your website longer, engage with your website content more often and share your website content with others. It can even boost your conversion rates by up to 200%!
Let’s look at five main reasons you need great website copywriting:
Your website is your online brochure
Your website is often the first impression potential customers and clients get of your business. When you write content for your website, it’s your job to sell your story, services, and business.
In order to sell a product or service, you need to clearly state what you believe in and why you’re different from the rest. Today we’re going to share with you 5 reasons why you need great website copywriting and how can you achieve it.
It’s your welcome mat to the world. And it’s your chance to impress potential clients with how awesome your business really is.
The quality of your copywriting can make or break your website and your business overall. Engaging and persuasive copywriting will help you turn your visitors into customers and increase conversions to your website.
If your website copy is lackluster, outdated, or full of errors, you’ll be losing visitors and money. Your website needs to attract and convert visitors into customers or clients if you want your business to grow and succeed.
Your website is the voice of your business
What you say on your website matters! When writing copy for your website, be thoughtful and intentional about what you include, and how you say things. It’s your chance to shoot yourself in the foot.
Our philosophy for writing website copy is to never get lazy when it comes to writing your website content. If you don’t have the time or the resources to write your website content, hire a professional copywriter to write it for you! It will save you headaches in the long run.
It’s your chance to communicate your values and personality in a way that resonates with your audience. A poorly written copy is a terrible first impression. (I get that impression a lot from websites with typos and grammatical errors!)
Having great website copywriting is essential in today’s digital age as more and more people are relying on the internet to find more information about products and services they need for their homes and businesses.
With the influx of websites online, there’s no shortage of information sources but how many of them are credible? What distinguishes one website from another? How can one website differentiate itself from all others?
Good website copy sells
Your web copy is the “what” and the “how” of your company, product, or services. It’s the reason why someone chooses you over someone else. Good website copy provides the answer to the “what’s in it for me?” question for your customers and clients.
People are attracted to great website copy that communicates value, benefits, and results that solve their problems. Good website copywriting is also the key to getting your prospects to take action – whether that’s to buy your products/services or sign up for a newsletter.
It helps guide your visitors to the next step with persuasive copy that nudges them toward taking action. It drives more conversions. Bad copy does the opposite… it drives people away.
People judge a book by its cover and they judge a website by its copy. A website copy is like the first impression people have of your site and a bad first impression means people will leave your site before they will give it a chance.
Visitors form an opinion in the first 50 milliseconds of visiting a website and in that time you need to grab their attention and convince them to stay on your site long enough to read the information you have to offer. If they don’t find what they were looking for they will leave your site within seconds and move on to the next search result.
This means your website copy needs to be engaging and easy to read and search engines need to make sure that your content is optimized to rank well on search results pages to find potential customers for your products and services.
Great Website Copy Builds Trust
We’re living in a digital world, and people are starting to rely more on online research before buying a product or service. People want to trust the company they buy from and one of the best ways of building trust online is by providing quality content on your website that speaks to the reader’s needs.
It guides your visitors through a clear process that makes them comfortable about doing business with you and makes them feel like you’re on their side and in your corner.
3) It differentiates you from your competitors by clearly communicating your unique selling proposition and value prop in a way that’s easy to understand and remember.
It builds trust with your visitors by giving them the information they need to make an educated decision about how best to work with you, and it builds trust with search engines by including a “host of keywords” that strengthen your SEO efforts.
A great website copywriting should be both informative and persuasive. It should give visitors the information they need to make an informed decision about working with you and it should also make them trust you enough to buy from you or contact you.
A good website copywriter can create a compelling message that persuades people to take action. A bad website copywriter can write a boring and bland message that does nothing to persuade visitors to take action or trust your business.
It’s up to your website copywriter to write a compelling message that speaks to your visitor’s needs and interests while conveying the benefits of working with you.
Good Website copy stays fresh
Website copy should remain evergreen, meaning it should be relevant and should appeal to visitors regardless of when they visit your site for the first time. Your content should be regularly updated to make sure it speaks to visitors’ current needs and concerns.
If your old content is still relevant to visitors’ needs, you can continue to use it on your website. However, if your site hasn’t been updated in years and your copy doesn’t appeal to current visitors’ needs, you’ll want to remove this content and replace it with fresh, relevant copy that will appeal to current visitors.
Keep your website relevant and up-to-date by including blog posts and “evergreen” content that’s always relevant to your audience, and it keeps your SEO going by showing search engines that your website is updated regularly.
A website with good content can retain visitors for longer periods of time than a website with poor content or no content at all. How? Well, for starters, good website content can help build trust and credibility with your audience.
Trust is the foundation of any successful relationship—whether it’s between a business and its customers or between a person and his or her significant other or friends.
Conclusion
Website copy is the first impression people get when they visit your website and it’s what determines whether or not they will do business with you or leave you forever and never return.
A great website copywriter can craft a compelling message that speaks to your audience, persuades them to take the next steps, and builds trust with your visitors and search engines with compelling content that helps search engines rank you higher on search results.
In conclusion, it’s important to have high-quality website copywriting if you want to succeed online. Great website copywriting can improve user experience and increase conversion rates
It turns visitors into customers and helps businesses reach their goals faster. For these reasons, it’s vital for any business to have website copywriting that does it justice.
