Repurpose your content into multiple formats to help your content reach a wider audience.
There are many ways to repurpose content for your business. You can repackage it for a different audience by updating it for a new season or changing the headline or image. You can repurpose it by including it in a different blog post or creating an infographic or video out of it.
The idea behind repurposing is that you can create multiple pieces of content from a single piece of content or a single piece of content from a number of sources.
Repurposing content is a lot like recycling; you turn the same thing into something different. For example, you can turn your old blog posts into videos, or you can turn your videos into podcasts. You can also repurpose your content by using it in different mediums. You can turn your blog content into an infographic or into a SlideShare presentation. You can turn a video into a podcast or into a text post.
Repurposing content can provide multiple benefits for your business. It can give you more exposure online, it can increase engagement, and it can help you increase your website traffic. But what does it mean to repurpose content? And how can you do it? This article will explore 8 great ways to repurpose your content. Let’s dive in.
Create Videos From Your Posts
Video is the future of content marketing and 87% of companies say that video has helped them increase website traffic and generate new leads. They are proven to be very effective marketing content because they engage viewers and stay with them longer. Videos can be repurposed from your blog post and converted into multiple formats by using online video tools.
Online video tools allow you to turn videos into different formats such as images, GIFs, and memes and post them across social media platforms such as Facebook, Twitter, and Pinterest. By repurposing your content into different formats, you can reach a wider audience and get more engagement from your readers.
You can repurpose your video into different formats using online video tools such as Animoto and Biteable. These online tools allow you to create professional-looking videos with minimal effort. You can also repurpose your videos into an image format and post them on social media platforms to drive more engagement.
There are many online video tools that allow you to easily turn your blog post into high-quality videos that are optimized for web and social media sharing. Turn your posts into videos for Facebook, Instagram Stories, Twitter, and YouTube, and animated GIFs for Instagram, Facebook, and Twitter.
Using video content to promote your business is an excellent way to keep your followers interested in your content. Unlike written content, video allows you to get a more personal look at your brand. It also allows you to tell stories about your business and attract more followers to your page. You can increase your reach by posting a video on Facebook, Instagram, LinkedIn, and Google+. You can use YouTube videos as well.
Videos allow you to interact directly with your audience and show them a more personal side of your business. It’s easier to connect with people through video because you can show more than your words can ever convey. You can share your tone of voice, emotions, and body language through a video in a way that’s not possible in written content. A video can capture the true essence of your brand in a way that written content never can.
Turn Your Videos Into Blog Posts
Repurposing your content into multiple formats will help your content reach a wider audience. By turning a video into a blog post, you give readers an alternative format to access the information in the video and also provide a new medium for the video’s content to gain new readers.
For example, if you create a video that talks about the history of your company and how to use its product, you can turn that video into a blog post by summarizing the key points and giving the reader links to additional information. This will give your readers another way to access the information in the video and make it easier for them to find your website and watch the video.
If you repurpose your videos into blog posts, you can expand your reach even further and create more content for search engines to index.
If you don’t want to do any presenting, then you should consider making whiteboard videos for your videos. These videos can be helpful for your customers and your website visitors. If you don’t have the time or the skills to do it yourself, you can hire a professional to do it for you. Alternatively, you can create unique and useful blog posts from your videos.
For example, you can create new reports with statistics from your video and embed them in your blog to amplify your message and increase the number of links to your site. You can also create slides from your video content and repurpose them for SlideShare or PowerPoint presentations. Or you can transcribe the video into written text and publish an article with links to the video.
If you don’t have the manpower or resources to create multiple versions of the same content, you can always repurpose your videos into useful blog posts instead. For example, you can use screen capture software to record the video and then transcribe it to create a blog post with text directions or tips that complements your video.
You can also upload the video to YouTube and then use its built-in transcription tools to generate a transcript that you can then use to create another blog post.
Turn Your Old Blog Posts Into Case Studies
If you regularly write blog posts or have archived older posts on your blog, you have content that can be turned into case studies. You can repurpose this content by highlighting key statistics or findings from your blog and turn it into a case study that you can share on social media or distribute to potential clients or customers via email.
Use old blog posts as case studies. Find old blog posts that are similar to your new project and write a case study based on those. For example, if you recently redesigned your website and wrote a blog post about it, take the old blog post and turn it into a case study about how the new website design has improved your business.
You should write a case study from your old posts because it will help you engage with your visitors and position yourself as an expert in your field. It’s also a great way to repurpose popular content into other formats such as video, audio, and slide presentations.
How to Write a Case Study? First, you must outline what you are going to discuss. A case study is an investigation of a specific event, a problem, or a process and the outcomes or lessons learned. A case study typically includes the following parts: an executive summary, background information, case evaluation, and suggested solutions.
As with any other writing project, a good case study will contain multiple credible sources. Using the correct format will help your reader quickly understand your ideas.
Once you’ve written a case study, be sure to update it after a few months. Remember to include both hard numbers and emotional benefits. Your case study will be more valuable if it highlights long-term benefits. It’s also important to ensure your case study is scannable and easy to read.
Remember to include a link to your case study so that your audience can easily find it. Lastly, your case study should be interesting to read, so be sure to use keywords that are relevant to your brand.
Turn Your Old Blog Posts Into An e-Book
Creating an e-book is a great way to repurpose content on your blog. You can use tools like Book Creator or Bookwright to create an e-book from your blog posts and images.
Many marketers and business owners struggle with getting visitors to their blog and converting those visitors into leads and sales. One way to boost traffic is to turn your old blog posts into an e-book. This is an excellent way to repurpose your content to reach a wider audience and increase brand awareness.
Publishing an E-Book is a great way to repurpose your content. Creating an E-Book is a great way to share your content with a new audience while making your content more valuable and searchable online.
If you have content that you haven’t updated in a long time, consider repurposing it into a downloadable e-book. E-books are an easy and effective way to convert your existing content to digital formats that people can download and read on their phones and tablets.
E-books are also great for SEO because they provide search engines with more content to crawl and index. Plus, e-books work well for content marketing because they can help you reach new audiences that you might not otherwise have access to and that are interested in your content topics.
To Increase Your Reach eBooks are shareable and easy to understand – perfect for quickly sharing your knowledge with your audience. Publishing an eBook doesn’t have to be expensive either; you can publish them yourself for completely free using tools like SlideShare, Canva, and Google Docs.
Turn Your Old Blog Posts Into Infographics
Infographics are a fun and easy way to share your content on social media. They are shareable and easy to understand – perfect for quickly sharing your knowledge with your audience. You can turn your blog posts into infographics with tools like Venngage and Piktochart.
They also make other content more compelling to your visitors and readers, such as your blog posts, ebooks, and webinars. Plus, with tools like Canva and Venngage available, creating infographics is easier than ever. In this article, we’ll go over how to turn your old blog posts into infographics with Venngage and Canva, so that you can get the most out of your content!
To turn Your Facebook posts into infographics, follow the steps below. First, select an image size. If you choose 500 x 700 pixels, Facebook will scale it down to 281 x 394 pixels. You can choose to have your image horizontal or vertical. The image’s height will automatically be adjusted, and it will appear with white space around it. Then, make your image as large as possible, using quality software like Canva.
Repurposing older posts is easy, too. You can use analytics to see which posts are most popular. Create an infographic based on those posts and embed it within the post. You can then share the infographic with other sites, such as Pinterest. Once you’ve posted your infographic, you can promote it on social media using the link provided in the post. You can even embed it somewhere on your website or in other places on the web.
Using infographic templates is an excellent way to turn Your posts into stunning visuals. These templates allow you to drag and drop data from one place to another, making it a breeze to create your visuals. Once you’ve designed your infographic, you can reuse it as a poster or on your blog. Infographics are a popular format on many popular blogs. You can make them from your own posts or use templates from other sites.
Turn Your Blog Posts Into Social Media Snippets
Repurposing content is the best way to reach a wider audience with your content. By understanding the best ways to repurpose content, you can reach your audience in more ways and get more exposure for your content.
Your blog posts are your original content and should be shared on social media. You can repurpose blog posts into social media snippets by summarizing the content into 140 characters or less and including a link to the blog post for more information.
It’s a good idea to repurpose your blog posts into social media posts. Posts that include images drive higher levels of engagement than text-based posts on social media networks like Facebook and Instagram. Similarly, infographics can increase your post’s engagement on Twitter by up to 12% and on Pinterest by as much as 4 times.
Creating social media posts from your blog post content is a great way to get more mileage out of your content marketing efforts. In this article, you’ll learn four simple ways to take your blog post content and repurpose it into social media posts that your audience will enjoy and share with their friends and followers.
How Do You Create Social Media Posts From Your Blog Post? Creating content for social networks such as Facebook and Twitter requires some planning and creativity. However, there are some tips you can follow to ensure that your social posts get the most engagement. Before you start writing, make sure to plan ahead. Use a social media distribution worksheet to plan your content. Create a post title and a subheadline for each social media channel.
If your post contains images, use them to create social media posts. While you don’t have to use the exact photos from your blog post, you should pick the most appealing ones. Include captions that summarize the content of the post and pose questions for your readers. These will increase your social engagement. In addition, you’ll have a higher chance of being shared, which will ultimately lead to more traffic.
Turn Your Podcast Transcripts Into Blog Posts
You can repurpose your podcast episodes into blog posts to get more exposure for your brand and attract more subscribers to your podcast. Instead of just publishing the podcast episode on your website and expecting people to listen, you can repurpose it into blog posts and get more engagement from new audiences.
Podcasts are a great way to repurpose content while reaching a new audience with your podcast episodes and interviews. You can turn your podcast transcripts into blog posts to reach a wider audience with your content and increase your search ranking. How do you turn your podcast interviews into blog posts?
There are many ways to use your podcast transcripts. Creating a blog post from your podcast’s transcripts will improve the SEO value of your website. Transcribing is a great way to reach a wider audience. People who are hard of hearing, don’t speak the same language, or are late to a show can benefit from the content. It’s also a great way to get valuable inbound links.
You’ll want to convert your podcast interviews into transcripts. You can do this easily with tools like TranscribeMe or Rev and transcribe your content from podcast interviews into easily readable blog posts. Once you’ve transcribed your podcast interviews into blog posts, you can format your blog posts to make them more shareable on social media and search engines.
When you’re recording a podcast episode, you’ll most likely have lots of chit-chats and unrelated content. By using transcripts, you’ll be able to find the information you need in a matter of seconds. This is very useful when trying to figure out the structure of your blog post or finding quotes to use. It will make the process of repurposing your podcast episode easier and faster.
When you’re recording your podcast, you can write the transcripts in a specific format for the purposes of your blog post. For example, you can create subheadings for each point you make in each podcast episode. Similarly, you can also place subheadings under your main heading. By doing this, your blog post will be clear and concise with about a thousand to 1,500 words. Adding subheadings to your podcast transcripts is another great way to repurpose your podcast content.
Update Your Old Blog Posts
It’s a good idea to frequently update and republish your blog content. Updating your old blog posts will keep them fresh for search engines and new visitors to your site. If you’d like to update your old blog content, you can repurpose and republish it as new posts on your website or blog.
You can either update specific sections of your old posts or do a full content update. There are loads of benefits to updating old blog content, such as retaining blog visitors and increasing your search traffic for keywords you’ve lost rankings for and new content for rewritten link baits.
There are several reasons why you should regularly update your old blog posts. Your old blog posts can be repurposed into new posts if you update them with new information or new data. This can help you retain your blog visitors who will come back to read your latest content. Search engines may also give your older posts a boost if they see regularly updated blogs on your website or blog.
Do you cringe every time you read one of your old blog posts? You are not alone! Everyone has cringed at one time or another. But don’t feel bad, everyone started somewhere! Don’t just ignore those posts and forget, update them today. Not only will it increase your ranking, but it will also increase your traffic and revenue dollars. Read on for some tips. Listed below are some of the benefits of updating your old blog posts.
Consider what kind of posts would benefit the most from an update. If the post has low traffic, you should focus on it first. This way, you’ll increase traffic by as much as 80%! If you’re looking for a quick fix, try updating the top 20% of your highest impact posts. It will take you 2 to 4 hours, but the results will be well worth it. But you have to be careful not to update old posts that don’t meet certain criteria.
Conclusion
Repurposing your content into multiple formats will help your content reach a wider audience. It can be as simple as sharing the same piece of content on different platforms or as complicated as creating several pieces of content from a single source or a piece of collateral using a number of different mediums and channels.
Repurposing content is very beneficial for businesses and bloggers alike. It allows content creators to avoid writing the same information over and over and allows them to reach a wider audience with identical content. However, repurposing content is not as simple as copying and pasting existing content into a new format.
To repurpose content effectively, content creators must ensure the article, video, or image does not infringe on any copyrights or trademarks. Repurposing content is also beneficial for the readers. It saves them time and allows them to get the information they want from a source they already trust and less from an unfamiliar source.
