There are different types of content marketing. As marketers, we all face the same challenge: How do we drive more conversions? And, how do we do it in the most efficient way possible?
Content marketing is a great way to do this. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
In this guide, I’ll break down eight types of content marketing you can use to reach your target audience and drive conversions.
There are a few different types of content marketing, but they all have something in common: they provide valuable information to your customers. With the right content, you can increase your conversion rates – and, ultimately, your revenue.
Here are eight examples of great content on the web. Case studies are one great example.
Blogging
In addition to creating more traffic to your website, blogging can be a good way to increase your brand recognition. Generally, content that is written for a blog is not as formal as other forms of marketing. While you should include an image or video, the primary focus of a blog post should be the words.
Poor writing will be difficult to disguise, and an interesting image is not worth the trouble of a boring blog post. In addition, blogging is typically written in a conversational tone, which is different from more formal marketing materials.
While blogging can take many forms, the purpose is to inform prospective customers. Usually, blog posts are at least 1,500 words in length. Unlike social media posts, blogs can remain relevant for years, as long as they are informative and answer readers’ questions.
In addition, blogging is often more search-engine-friendly, and high-quality blog posts are likely to perform well in search engines, which will boost your SEO. It’s also one of the most effective types of content marketing.
Infographics
There are many different types of content marketing. However, infographics have many unique advantages. They are easy to create and distribute across many different channels and platforms.
Ultimately, a company’s marketing strategy relies on engagement, and infographics help companies achieve this through their visuals. Listed below are some tips to help you create an effective infographic. To create the most engaging infographic, here are a few design tips:
Comparison: Infographics feature a comparative layout between different companies or products. In this type of content, you highlight the advantages of each. Typically, you have several tiers for comparison. These infographics help users decide which product to buy.
Comparison layouts often rely on numbers and statistical trends. Although not all infographics use user data, most do. Data visualization uses less text but focuses on graphical representations of data, usually in dollars or percentages.
For businesses, infographics can serve two purposes: to inform and educate.
- They can be used as brand awareness instruments as well as sales enablers.
- They can be distributed via social media channels, email marketing initiatives, and organic marketing initiatives.
- They can be printed and brought to industry events to boost their presence.
In addition to online distribution, infographics can also be used offline. For instance, an infographic about the benefits of yawning can be distributed at a trade show or brought to an industry event.
Social Media
Social Media is a great place to leverage content marketing strategies, especially if you have a highly curated social media account. If you follow a large brand on Instagram, you may be able to see the impact of content marketing in action.
Popular brands use content marketing in the form of memes, lifestyle photography, and influencers sharing hot new things. By using these social media accounts as your marketing channel, you can share and capitalize on popular content.
When used correctly, social media offers many benefits to businesses. The benefits of social media content marketing are vast, including increased brand recognition and website traffic. With the right content, social media can help your brand achieve more than you ever dreamed of.
Below are some of the best types of social media content to promote your business. They’re simple to create and distribute. They’re also free. To maximize social media content marketing, remember that content is king.
Podcasting
Podcasting is a unique form of content marketing that not only improves overall sales but also builds a strong relationship with your client base. Rather than spending hours on video content, listeners are able to listen to podcasts while on the go.
Because podcasts are typically shorter than videos, they are easier for listeners to download or stream. This makes them ideal for use on the road, where people are often on the go.
There are many benefits to podcasting, which include search engine optimization (SEO), social media engagement, and establishing your brand as the go-to source in your industry. Whether or not you use all three functions of podcasts will depend on your goals and how well you can execute them.
If you’re looking to create a podcast for your business, it’s important to set specific goals, which are SMART goals – specific, measurable, attainable, and timely – for each podcast you produce. If done well, podcasts can dramatically increase your brand’s visibility and enhance your business’s visibility.
Unlike traditional print content, podcasts can be distributed on mobile devices, and are available in a variety of formats. Because they can be downloaded at any time, podcasts can be easily shared on social media platforms.
Podcasts are particularly useful for companies that produce content on a consistent basis, as they can provide valuable insights to their target audience. Many content marketers still have reservations about podcasts and wonder if it is worth the time and effort it requires to produce a high-quality podcast.
Videos
Among the most effective forms of content marketing, videos are a popular choice for businesses. They provide a unique opportunity to showcase day-to-day operations and highlight company culture, personality, and values.
In addition, videos can also be used to show off new products or services. Moreover, videos can help a business build its brand identity. The benefits of videos can be seen in a variety of ways, including educating the viewers and inspiring them to buy the products or services.
Before creating a video, make sure you know your audience well. Using buyer personas can help you identify the people you are targeting with videos. Make sure to create videos that address their concerns and wants.
Whether you’re using videos for awareness building or to encourage action, your video content should answer three questions: What do these people want to learn about your company or your products? What are their pain points and expectations?
Emails
When it comes to marketing, email is still one of the most important channels to utilize. In fact, 82% of marketers say email is the most effective channel, followed by social media and the company’s website and blog.
According to research by Ascend2, email is still the most important channel for generating leads and improving conversion rates. Moreover, 54% of marketers said that improving email quality and conversion rates are their most important goals.
It’s no secret that consumers prefer businesses that provide content and expertise to those that are not. Consumers want peace of mind and an expert to guide them through the process. Content helps build relationships with consumers and builds trust.
eBooks
If you haven’t thought of creating an eBook yet, you’re missing out on a very lucrative form of content marketing. You can sell an eBook for as little as $5! However, in order to convert readers, your ebook must provide value. Otherwise, it won’t be effective enough to convince them to buy your product.
eBooks are an excellent way to increase your reputation online. They help position you as an authority in your niche and gain your readers’ trust. If you write an eBook that accurately addresses readers’ problems, they’ll be more likely to trust you and your business.
Furthermore, you’ll have the added benefit of generating new leads. It’s no wonder that eBooks have become the best type of content marketing – and you should not ignore them.
One of the most important aspects of eBook marketing is that it can be optimized for a variety of keywords and topics. You can even create a specific landing page for your eBook.
By doing that, you can make your eBook a cornerstone for your content marketing strategy. For example, you can create a content strategy around your ebook by starting with a mission statement or buyer personas. Then, you can use this to determine the topics you’d like to focus on.
Ebooks are also a good tool for a lead magnet, which is next on our list of great types of content marketing.
Lead Magnets
Lead magnets are short, concise pieces of information that attract potential customers. They can be white papers, checklists, training materials, or conversation starters. Some of the most effective lead magnets are checklists, which are easily created.
A checklist can summarize popular blog posts or other information. Users simply provide their email addresses to access the content, and conversion rates will increase. Checklists are also extremely simple to create, so they can be easily packaged as lead magnets.
Another great type of lead magnet is a guide. If your blog is about advertising, a resource list may be valuable. If you don’t have the time to create a list, you can hire a content marketing agency to create one for you.
Conclusion
No matter what industry you’re in, or what type of website you run, blogging can be a great way to reach new customers, increase brand awareness, and increase website traffic.
Though content marketing has been around for decades, it’s currently experiencing a resurgence. In fact, 78% of marketers say that content marketing is their top priority. If you want to remain competitive, you need to incorporate a content marketing strategy into your business.
However, you don’t need to reinvent the wheel. You don’t necessarily have to cover all types of content marketing. If you’ve created a blog, you’ve already started your content marketing journey. The next step is to 1) create quality content, 2) repurpose it, and 3) distribute it.
Make sure your content is relevant, engaging, and consistent. If you can do this, you’ll generate new customers and increase your conversion rate. Most importantly, you’ll build a loyal customer base. As content marketing continues to grow, it’ll be essential for businesses to adopt this effective marketing strategy.
