A lot of small business owners struggle with creating enough content for their websites. They don’t have time (or the skills) to write their own original content, so they rely on blog posts from third parties or from stock photos on their blogs.
But if you’re struggling to create content for your own website, what about using old content? What if your blog posts can become e-books?
A content audit is an excellent way to evaluate the effectiveness of your content marketing efforts — and uncover opportunities to repurpose and recycle content assets you have already created.
Repurposing old blog content into e-books can be very powerful; you’re able to leverage high-quality written content and boost engagement by repurposing it in a completely different format.
But e-books aren’t just popular — they’re practical too. They are a great way to repurpose content you’ve written in the past and present it in a new format that can drive more conversions. The best part is you don’t need to write anything new!
Instead, you can repurpose old blog posts into beautifully formatted e-books with a few clicks of a button.
Plus, content repurposing is not only practical, but it’s also good business. Statista expects the revenue of e-books to increase at an annual growth rate of 2.34%, resulting in a projected market volume of US$18.69bn by 2026.
This article will explore 4 simple steps you need to follow to turn your blog post into an e-Book. Let’s dive in.
Step 1: Identify Posts That Will Be Valuable In An E-Book
First, you need to identify blog posts that you can write an e-book about. The best way to do this is to browse through your blog and pick out posts that get the most views. You should probably choose posts that get a lot of search traffic as well, so they can be useful to people looking for related information online.
First, gather your blog posts together. If you have a lot of posts, you might want to create a spreadsheet to keep track of them.
Then, decide which posts you want to include in your e-book and which ones you want to remove. Decide if you’ll include affiliate links or ads in the e-book and which ones you want to remove. If you’re including affiliate links or ads in your e-book, you have to make sure the links still work and the ads are still relevant.
Your e-book should contain only relevant information and posts that are appropriate for the topic you’re covering. These posts should have in-depth content and be valuable to your target audience. Use your blog post analytics to identify which of your posts are most popular and have the most read time.
If your blog readers spend between 2 and 4 minutes reading each post, they are probably reading them because they’re valuable — so it’s worth taking the time to turn them into an E-Book.
Turning your blog post into an e-Book is to compile your old blog posts into an e-book format that is easily readable and aesthetically pleasing. You can also convert your blog posts into PDFs and upload them to Amazon as e-books that your audience can download for free.
Step 2: Format Your Content
Format your content to create a simple e-book, then upload it to Amazon’s KDP platform. Amazon’s KDP platform is free to use and doesn’t require any technical skills to use. Simply download the Amazon Kindle app from the Apple App Store or the Google Play Store and start uploading your content to the Kindle e-book store.
Once you’ve compiled your content into an e-book, you need to format it for the Amazon Kindle store or Smashwords. Because most e-readers only support Kindle or ePub formats, it’s important you use a text editor that allows you to convert your text into an XML or HTML document that is compatible with e-readers.
You can use Calibre or Scrivener (a commercial tool that costs $45) to create your e-book in Kindle or ePub format. There are also some online e-Book creators that allow you to convert your word document into an ePub format.
Format and Format Again Once you have identified your blog post or articles, it’s time to format them for an E-Book. Again, you don’t need to write anything new; you just need to reformat the content into an attractive e-book format that works with your brand assets.
When it comes to formatting your blog posts for an e-book, I’d recommend creating a template that you stick to throughout this process.
- First, design the layout and add your company logo and brand colors to the e-book cover page.
- Then add your content to the e-book using paragraph indentations and bullet points throughout, plus subheadings, bolded text, and images where appropriate.
- Lastly, add links back to your blog and social media profiles so that your readers can find you on social media or return to your blog for more content.
Once your content is formatted as an e-Book, you need to clean it up to make it look professional. The formatting of your e-book will be a lot like formatting a blog post, so your workflow will be very similar. First, you need to select the layout and font for your e-book.
Most e-book readers default to a simple text format with default settings, but you can always override these settings if you choose — but be sure to keep
Step 3: Upload Your Content
Upload your content to the Amazon KDP Platform After you’ve formatted your content into an e-book, you need to convert the file into an e-Book and upload it to the Kindle e-book store. Amazon’s Kindle Direct Publishing (KDP) platform allows you to upload e-books to their store for free and see them available for sale within just a few hours.
Amazon’s KDP platform is easy to use and has one of the largest e-book stores in the world; millions of readers use the platform to purchase e-books every day. If you want to sell your e-books on Amazon Kindle, you need to sign up with an Amazon KDP account, which you can do for free.
Once you have done this, head over to your Kindle Direct Publishing dashboard and follow the instructions to upload your content to Amazon. You will be prompted to upload a cover image, name your e-book, and set a price for your e-book.
To KDP Once you have formatted your content and added relevant images to your e-book, it’s time to upload it to Amazon’s KDP platform so that you can start selling it as an e-Book!
It’s worth checking out the Kindle Direct Publishing Communities Facebook group for help with uploading your content to KDP and other platforms.
After you’ve created your e-book and formatted it to look the way you want it to look, you’ll add your content. It’s best to keep the e-book just as long as it needs to be. Also, make sure you use bullet points (when necessary) and short sentences to make them easy to read.
Break the e-book into multiple pages and add relevant images to each page to break up the text and make it even more interesting to read.
Once you have formatted your e-book, you are ready to add your content. The Amazon tool allows you to add your content to the e-book and list it online ready for download. You can then add the book cover and description and price your e-book to make it more attractive to your audience.
You will need to sign up for an Amazon Kindle account to start uploading your e-books to the Amazon marketplace.
Step 4: Promote Your New E-Book
The next step is to promote your e-book to your audience. To Generate Sales Now that your e-book is online and ready for purchase, you need to let people know about it! Promote your e-book on social media and across your blogging networks to drive traffic to your website and generate more sales for your e-book.
Once you’ve uploaded your e-book to Amazon’s KDP platform, you need to start promoting it to the right audience and start getting sales! One of the best ways to get sales of your e-book is to create and promote a landing page using a “lead magnet.” A lead magnet is a free download in exchange for an email address and a name; this is a great way to generate more leads for your business and incentivize people to purchase your e-books
You can promote your new e-book in a number of ways, including posting it on your blog, sharing it with your newsletter subscribers, and advertising it on social networking websites such as Facebook, Twitter, and LinkedIn. When marketing your e-book, it’s important to think of your audience and come up with ways that will attract them and make your e-book more appealing to them.
First, use your social media to share snippets of your e-book and ask for people’s feedback. Ask them to review it and recommend it to their friends and followers. This will help you build more interest in your book and generate more awareness for your business in the marketplace.
Promote your e-book by advertising it in your newsletter and on your blogging network. You can include snippets or snippets of your e-book in your newsletter and link to your e-book or product website to drive more awareness for your e-book and generate more sales for your online business.
You can also promote your e-book on your blogging network by including a link to buy your book at the end of every post you write. You can also include your e-book in a bundle with other books you sell on your blog or by advertising it in other relevant blog posts to drive more visitors to your e-book.
As you can see, you can turn your old blog posts into valuable e-books that can generate new sales for your business. All you need to do is create an e-book and see your book available for sale in a matter of hours!
If you publish a lot of blog posts on your website, then you probably have a ton of great content on various topics. But instead of letting all that content sit on your website or blog forever, you can repurpose it into an E-Book that you can sell on your website or through Amazon and other online retailers.
Turning your old blog posts into e-books is a great way to increase your revenue without having to write new articles from scratch. You can create an e-book from your posts by finding a professional e-book writer on Fiverr who can convert your posts into e-books for you.
You can use a professional writer to format your e-book properly and turn it into an Amazon Kindle e-book or a PDF file that is easy to distribute and sell online.
Creating an E-Book from your old posts can help increase traffic to your website and allow you to monetize your content. An E-Book is a collection of your old blog posts on a certain topic or theme that you write in eBook format and gives the readers more value for their money.
E-Books usually contain more than just the text of the posts, but can include images, video or audio, or links to helpful resources like calculators or checklists. Creating a digital product out of your existing blog posts allows you to leverage the content you already have and turn it into something you can sell.