30+% of consumers prefer to receive promotional content through email – and 4 in 10 people say that newsletters are important to their purchasing decisions.
If you’re a blogger or business owner looking to connect with your audience, you need to grow your email list. It’s the single biggest thing that sets successful marketers apart from those who are struggling to grow their business online.
Some advanced strategies include webinars, giveaways, and pop-ups. The more advanced your techniques are, the bigger your email list will get. The secret is to build relationships with your subscribers. Once you’ve mastered the basics, email list building will feel like second nature.
An email address is like a phone number or an address on a social network site — it can be used to communicate back and forth with a single person or group of people, no matter what the intervening factors may be.
So how do you start building your email list? After all, that’s what you are probably wondering if you’re reading this article right now.
Well, that answer is simple — But it’s also hard. It’s hard because there is so much information out there about email marketing that it’s easy to get overwhelmed and confused. Where do you even start? And how do you actually get started?
Choose A Trustworthy Email Marketing Platform
You should sign up for an email delivery service that will assist you in creating an email opt-in form that you can easily add to any page on your website or blog. This will get someone on your list right away because after they sign up, they are taken to a confirmation page that confirms the subscription and gives them the link to the thank you page that you have already set up in advance.
There are many benefits of using an email marketing platform to build an e-mail list. One of them is the ability to track your email marketing metrics. Some platforms will let you personalize the subject line or copy of your email. Some platforms use dynamic content, which will allow you to send personalized emails.
Regardless of which platform you choose, be sure to review each of their features and prices. Some platforms offer free trial periods, while others require you to pay a monthly subscription.
Not all email marketing platforms are created equal, and some platforms are better than others. You should consider your goals and your current abilities before selecting a platform.
Once you’ve determined the features you need, choosing an email marketing platform will become easier. For instance, GetResponse has more email template styles than any other platform. Choose one that offers a drag-and-drop email editor, that will save you time.
Give People Incentives to Sign Up
One of the easiest ways to grow your email list is by offering opt-in incentives. These can be in the form of free webinars, access to a resource library, or other tangible benefits that people might find useful. For example, you can offer a free tutorial on how to play classical piano with your website. This can be a great incentive to get more people on your email list, and it’s a great way to build a connection with your subscribers.
Make your signup form simple to find. Offer a free product if people sign up for your email list. Many people don’t feel comfortable signing up for an email list, and this can be difficult to do. Instead, give them a reason to opt in. An eBay newsletter signup page, for instance, offers an incentive to make people sign up. This helps build a sense of exclusivity for subscribers.
Create Pop-Ups For Your Website
Despite the recent changes to Google’s ranking algorithms, email marketing remains a powerful tool for building an email list. Email is still one of the most effective marketing tools for promoting a brand and is used by 80% of businesses to build client retention. Pop-ups allow you to get more email addresses from a single visitor. Here are some ideas to get you started.
Creating a popup that captures an email address is not hard. Most websites include a text field to collect the email address of visitors, but some ask for more information. In order to make the process as smooth as possible, you can use an email template builder. These popups help you customize and send emails easily.
Once you’ve decided which features to include in your pop-ups, you can customize them with different colors and styles. You can select from a wide variety of banner designs. Each banner can contain custom images, a CTA, and a redirect link.
You can even customize the appearance of the pop-up by uploading CSS files. In addition to customization options, you can also add dynamic text, a customer’s name, or products in their shopping cart.
Craft CTAs For Your Website Or Landing Page
When you want to build an email list, it is important to craft compelling CTAs for your website or landing page. In particular, you want to create a call to action that sparks the reader’s enthusiasm. These CTAs should clearly state what the visitor should do next. Make sure they don’t have to click through several pages to understand what you’re asking them to do.
Once you have the basic information on how to create a good CTA, you need to focus on the details of the action. You can get a better click-through and conversion rate by tweaking the design of your email. You can conduct A-B tests to see which version converts better and which doesn’t. This way, you can narrow down what works for your business.
Another effective way to build an email list is through customer referrals. Referrals are powerful in convincing people to sign up for your email list because they trust a friend. If they recommend your products or services to a friend, they’re more likely to purchase.
So, make sure to create a referral program, or offer incentives for your referrals. After all, people are naturally inclined to recommend their friends and acquaintances.
Create A High-Converting Landing Page
How can you create a high-converting landing page for your email list? First, you have to make your offer stand out. Make it visually appealing by using a strong headline and a compelling call to action. It should be clear what the visitor can gain by signing up.
Use color to make your call to action stand out, and focus on one offer at a time. People should not be confused by multiple offers and options.
Second, make sure your landing page is mobile-friendly. You can easily lose the impact of a landing page if it contains too much content. Try integrating pop-ups or lead generation forms to get more information from your visitors.
Make sure they have the same experience on both desktop and mobile devices. If they’re not compatible with both, try creating a separate page for each platform.
Leverage Your Social Media Accounts
In order to maximize the potential of social media marketing, you should consider leveraging your social media accounts. Use these channels to notify customers of important events. Email marketing can help you promote upcoming events. You can also use them to remind your audience of upcoming events.
When your social media followers sign up for your email list, they will be notified of your regular updates and personalized stories. This way, they will become loyal customers and promote your products and services.
Use social media to promote your newsletter. Social media platforms like Facebook and Twitter are great places to promote your newsletter. Make sure you have a button on your website inviting people to subscribe to your list. This will open up new avenues for you to build your email list.
You can use your blog to build your email list. Just make sure that you go beyond using an RSS feed. Make sure to use an email service provider to send your newsletters. Pinterest is also a great place to keep an archive of past emails.
Run A Viral Contest
Run A viral contest to build an email list can be one of the most effective ways to promote your business. Not only will it encourage your target audience to sign up for your list, but it will also allow them to do their own marketing.
The contest you host should allow your participants to create user-generated content, which will increase your brand’s trust and generate new customers. Whether you’re giving away an ebook, a free trial, or a voucher, your target audience will be encouraged to get involved.
A great way to increase participation in your viral contest is to share the content on social media. Make sure you remind your participants of the prize they can win but don’t overwhelm them. Remember that the more people that sign up, the higher your viral coefficient.
Successful giveaways also receive a huge influx of participants on the launch day. In addition, you can tap into your partner’s audience to expand your reach.
Manually Reach Out To Your Personal Contacts
Manually reaching out to your personal contacts can be a very effective way to build an email list. The key is to focus on helping people rather than pushing your own products and services.
In addition to an email, you can offer valuable content as an incentive for signing up, such as a checklist or breakthrough call. You can even put a link to your free offer on your business card, so people can mark yes when they sign up.
Another way to build an email list is to ask your contacts on the phone. Try asking those you speak to on a daily basis to subscribe to your email list. If you are successful, you will be surprised by the number of people you can contact this way. This method may take a while, but remember, you can use the power of personal referrals to build a huge list.
One of the most effective things you can do to build your list is to build an email marketing system using autoresponders as your delivery method.
With an email list, you are able to have your customers respond to you, receive information instantly, and have the ability to market your products without having to pay a cent.
You can easily create other opt-in forms with your email service via your dashboard and deliver them to other sites where your customers are accessing their emails. Don’t wait to build an email list. With a few simple tips and methods, you can build an email list of subscribers faster than you ever thought possible.
If you give them helpful, relevant information that is useful to them, they will be happy to receive your emails. When building your email list, there are some simple things you can do to get you started today!