So you’ve got an awesome website. You’ve hired the right designer and have a killer logo. Your copy and design are on point. You even have killer content, and it’s all beautifully laid out and looking pretty spiffy.
But one important factor is lacking… your about page. This is one of your first impressions of your visitors and potential customers. And it needs to knock it out of the park! Here are eight steps to create a killer about page that converts your visitors into loyal customers and fans.
What is your About page saying about you? Does it tell your visitors about your company’s story and mission? Does it answer common questions people may have about your company and your products or services? Does it tell visitors how you can help them? And does it provide social proof and testimonials from satisfied customers?
If you answered no to any of these questions, then this article is for you. The following steps will help you create a killer about page. Let’s dive in.
Provide Useful Information
Incorporating social media links, a partial list of clients, and the right combination of font, copy, and imagery are all part of a killer about page. The company’s values, mission statement, and history should be front and center.
Incorporating all of these elements will make your about page a must-visit for prospective clients.
It’s important to provide valuable information, but don’t fill the page with useless information. The Nielsen Norman Group, which studies web user behavior, suggests that web users spend 80 percent of their time viewing information above the fold.
This means that most blogs talk about unimportant information at the top of the page, so make sure that you capture your audience’s attention right away. Use this space to demonstrate your expertise, usefulness, and enthusiasm.
Highlight Your Unique Value Proposition
Your About page should include a description of your unique value proposition. This is a one or two-sentence description of the benefits of your product or service compared to your competition’s.
It should also explain how you offer more value than your competitors and why your products or services are superior.
While this is a simple concept, it can be a complex process to create and communicate effectively. This article will cover eight steps to highlight your unique value proposition on your About page. Create an eye-catching headline.
It should convey a concise and powerful message while avoiding the jargon and technical jargon that many businesses tend to use.
The headline should contain solid information presented in short, digestible nuggets. A bulleted list can be helpful, while an image or video of your product or service can add to the content.
Your headline should tell your reader what your company does, and what your product or service will do for them.
What Solutions Do You Provide Your Visitors
What is the most important thing that your About page should include? The Nielsen Norman Group studies how web users behave and found that 80% of the time, people look at the information above the fold and only 20% of the time below the fold.
Many bloggers talk about irrelevant things at the beginning of their page and they are missing the opportunity to grab their audience. Make sure that you grab their attention at the beginning of your About page by showing them value, usefulness, and enthusiasm.
Make Your Call To Action Very Clear
To make your call to action very clear on your About page, create an image or button. This should tell the audience exactly what they need to do in order to receive your content, products, or services.
It can be anything from opting in to purchasing a product or scheduling a consultation. Whatever it is, make it clear and easy to do.
When you are creating an opt-in campaign, be sure to keep in mind that many site visitors will not read your opt-in campaign in its entirety. Instead, they’ll scroll through your site until they find a spot that catches their attention.
If your opt-in button catches their attention and they can see some benefit, they’ll be more likely to click on it.
Consider using an image like the one above as a call to action. The blue part of the image is a clickable link that takes them to another tutorial. In addition, the entire sentence is a call to action.
Tell Your Brand Story
Brand storytelling can be an effective way to connect with your audience and build loyalty. It can be simple and original or complex and multifaceted. Stay true to the core values and mission of your business. And make sure that you avoid self-praising, babbling, and going off-topic.
These are three crucial ingredients for creating a killer about page. Let’s take a look at how to create a compelling story to tell your brand’s story.
- Use the human eye: Whenever possible, use a profile photo of your company’s founder to put a face to the brand. It’s natural for the human eye to gravitate toward faces, so consider including a profile shot of the founder, or his or her team.
- Also, make the about page punchy and honest. You can use this technique to communicate its brand story in under 70 words.
Highlight Your Values And Beliefs
Identifying and defining your core values can be difficult. Your values are part of what makes you unique and a part of who you want to be. Whether you’re seeking a new career or simply want to live a fulfilling life, your values can help you make decisions.
Some life decisions are about determining what matters most to you and what you’re willing to sacrifice to fulfill them.
To find your core values, you can conduct a self-assessment survey. In this survey, you can assess your personal identity, educational goals, and career goals. After assessing your personal values, write down the results. Include those on your About page.
This will help people connect with you and your brand. You should also include relevant links and resources on your About page.
Highlight Your Testimonials And Awards
Using testimonials on your About page is a great way to display your reputation and instill confidence in your potential customers. Highlighting a few of your most important testimonials on this page can give visitors the confidence that they need to make a decision based on your credentials.
You can highlight these testimonials in two ways: as a link or as a callout. Many companies choose to call out just one or two excellent testimonials and link to a page that contains all of them.
Other companies may choose to use the logo of the awarding organization or their own recognizable logo on their testimonials.
If you are unsure how to design your Reviews page, follow these tips to make it look professional. Your testimonials page should be organized according to your business’s goals.
Make sure to include links that lead visitors to additional information about your business. Make sure that the fonts and colors that you choose match the design of the rest of your website.
This will help visitors easily find what they are looking for and keep them engaged.
Share Your Social Media Links
To share your social media links on your About page, you must first select an image that is a good size for your profile. If you upload a portrait-oriented image, social networks will crop it incorrectly, so choose a landscape-oriented image.
Your featured image should be at least 1200 pixels wide. You do not need to use different images on every social media site. You can crop one image to fit multiple profiles.
Once you have created an image for your social media profile, use it as an icon to share your links on your About page. To make these icons clickable, use a tool like Share Link Generator.
Copy the text in the “URL only” box. If you’re using a different CMS, you can download a custom icon. To use a free icon on your About page, you need to add the link to your image library.
Once you have uploaded the image, add the social share buttons to your About page. This will encourage website visitors to share the information with their friends. This way, they can follow you on social media.
In addition, if you’ve already published an article or blog on your About page, it’s best to share your social media links in other places on your website as well.
If you’re not confident about the placement of these buttons, you can always test them and adjust them accordingly.
Conclusion
About pages are essential to your website, and they should be a part of the content plan from the very beginning of a project. When done properly, your about page can increase conversions and customer relationships, as well as build trust and credibility for your business.
Your About page needs to provide a clear, concise, and compelling story about you, your company, your products, and your services. It needs to tell your story clearly and authentically in a way that is interesting and compelling to your visitors and potential customers.
A killer about page can be the difference between getting new leads and generating sales for your business or failing miserably at content marketing. But what makes a killer About page? Your about page is the hub of your web presence. Your about page tells your brand story and provides visitors with the information they need to trust you and make a purchase from you.
