How to Grow Your Business on WhatsApp

Table of Contents

WhatsApp has become an indispensable tool for businesses looking to expand their reach and connect with customers on a more personal level.

With over 2 billion users worldwide and 175 million people messaging businesses daily, the potential to grow your business on WhatsApp is immense.

This article covers essential strategies for setting up a business account, showcasing products and services, streamlining customer communication, generating leads, and engaging customers effectively.

Setting Up Your WhatsApp Business Account

A complete and professional profile will help you connect with customers directly, expand your reach, and increase your company’s potential for growth.

Use a Dedicated Business Number

When setting up your WhatsApp Business account, it’s essential to use a dedicated business number rather than a personal one.

That will help keep your professional and personal chats separate and ensure compliance with data privacy laws in various countries; think GDPR.

Optimize Your Business Profile

To create a compelling business profile, thoroughly fill out your business name, profile image (using a 500×500 pixel logo), and description.

Prioritize your core messaging and include a clear call-to-action in the description to encourage customers to reach out.

Create compelling business descriptions that include core messaging and a call-to-action. Adapt the description to fit your brand voice.

Connect Facebook and Instagram Accounts

Connect your Facebook page and Instagram accounts to your WhatsApp Business profile to seamlessly direct traffic from these social media platforms to WhatsApp. Customers could chat with you directly, streamlining the communication process.

Showcase Products and Services

How to Grow Your Business on WhatsApp - A business owner holding a smartphone with WhatsApp logo over wood table

Add a Catalog of Bestselling Offerings

Add a catalog of up to 500 bestselling products or services to your WhatsApp Business account. Customers will see your offerings without leaving the platform, and share products with others.

Also, that will help you run targeted ads on social media that direct back to your WhatsApp Business account.

Why Use the Catalog Feature

The catalog feature enables customers to easily discover and purchase your offerings. Add clear photos, names, prices, descriptions, website links, and item codes for each product.

Regularly update the catalog with new arrivals and pricing changes to keep your customers informed and engaged.

Streamline Customer Communication

Improve customer service

Providing excellent customer service can help keep customers returning and spreading the word about your brand. WhatsApp Business can help you optimize your customer service for modern customers.

Personalize Greeting and Away Messages

Personalize your greeting message and away message to create a more human connection with your customers.

Include your name (if you’re the sole account manager) and encourage customers to reach out with any questions or concerns. You’ll build trust for future interactions.

Set Up Quick Replies for Common Inquiries

Set up quick replies for frequently asked questions, hours of operation, and greetings to streamline customer communication.

As you engage with customers and identify common inquiries, continue adding quick replies to save time and ensure consistent, timely responses.

Enable Direct Customer Contact with Short Links

WhatsApp automatically generates a short link for your business that opens a chat with a preset message when clicked.

Share that link on your website, social media, and other channels to enable direct customer contact. Customize the prefilled message to initiate conversations effectively and encourage engagement.

Ways to Grow Your Business on WhatsApp

Grow Your Business on WhatsApp - Woman showcases her products from her tablet

Share Your WhatsApp Short Link on Various Platforms

Generate leads by sharing your WhatsApp short link on your website (homepage and contact page), in email signatures, and through targeted ads on Facebook and Instagram.

Offer lead magnets, promotions, or valuable information in exchange for customers’ phone numbers to initiate conversations on WhatsApp.

Send Personalized Broadcast Messages

This is a quick way to send promotional messages to multiple customers at once. You can use WhatsApp catalogs, images, and videos to showcase new products or collections.

Maintain individual engagement while sending mass messages through broadcast channels. Personalize greetings with recipient names and tailor content based on group interests.

Incorporate your unique selling proposition and include engaging media like images and videos to capture attention and drive action.

Engage Followers with Status Updates

Similar to Facebook or Instagram stories, this feature lets you share text and multimedia files with all your contacts and get feedback from them. You can also share your status on Facebook while you publish it.

Post timely, attention-grabbing content as status updates to keep your audience informed and engaged. Share announcements, sneak peeks, and behind-the-scenes glimpses to build anticipation and strengthen customer relationships.

Advanced Strategies for Large Businesses

How to Your Business on WhatsApp - API - application programming interface concept

Implement the WhatsApp Business API

For businesses with large customer bases, the WhatsApp Business API allows effortless management of high volumes of conversations.

The API enables seamless integration with existing customer relationship management (CRM) systems, centralizing contact lists, chat management, and interaction tracking.

Deploy Chatbots and Autoresponders for Responsive Support

To meet customer expectations of quick responses, deploy chatbots to handle common queries and autoresponders to manage expectations when live agents are unavailable.

This way, you’ll improve customer satisfaction and reduce support costs while ensuring timely assistance.

Create Ads that Lead to WhatsApp

These ads can help you answer questions, generate leads, and drive transactions. You can create them using ad objectives like Traffic, Messages, Conversions, and Post Engagement.

You can also create click-to-chat campaigns on Facebook and Instagram that allow users to start a conversation with your business on WhatsApp directly from the ad.

Use group chat

Group messages can be useful for conducting focus groups or market research before launching a product or service.

Measure Success and Improve Strategies

Develop a Content Strategy with Reusable Templates

Develop a content strategy that includes reusable message templates for different situations to speed up content creation. This ensures consistent messaging and saves time when communicating with customers.

Set Campaign Objectives and Track Key Metrics

Set specific campaign objectives and track key metrics like new subscriptions, unsubscribes, and revenue generated to measure the success of your WhatsApp marketing efforts.

Use these insights to inform future improvements and optimize your strategies.

Wrap-Up

WhatsApp offers a significant opportunity for businesses to connect with customers and drive growth.

Follow these steps to expand your business: optimize your profile, showcase products and services, streamline communication, generate leads, and engage customers

For large businesses, implementing the WhatsApp Business API and deploying chatbots and autoresponders can further enhance customer support and manage high volumes of conversations

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