How To Pick The Right Domain Name (According to Google)?

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How to pick the right domain name for your brand-new business? Branding is an essential part of running a successful business because it influences how people perceive your company. But it’s not the only part. It would help if you also marketed your brand to get people interested in your products or services.

Marketing is how you reach out to your customers and promote your brand. It includes market research, product development, sales, advertising, and other activities that convince people to buy your products or services.

Branding and marketing are essential to businesses because they influence how customers think about your company. Choosing the right domain name is essential for your business. It’s how your customers find you online and it’s how your brand is represented online.

As you can see, there are some general rules for picking a domain name. It is recommended to pick a short domain name. If possible, you should put your main keyword in your domain name. Lastly, you should pick a name that is representative of your brand.

In this article, we will give you some helpful tips that will help you pick the right domain name for your website according to Google. So, let’s begin!

Pick A Short Domain Name If Possible

Pick A Short Domain Name If Possible

As a general rule, short domain names are easier to remember and type. They will also stand out more easily. Short domains should be between two and three words. Avoid using complex words and uncommon spellings.

Using a single-word domain is easier to remember, but it will be more expensive. A three or four-letter abbreviation will be easier to register but may cost more. The following is a list of some tips for choosing a domain name.

Try brainstorming for domain names. Make a list of 10 names based on the keywords you’re targeting. The first three names are easy to come up with. The second five are a bit harder to think of, but don’t let that stop you!

Once you’ve narrowed down the list, try a few different variations of your keywords. If none of these work, scroll down a few pages and see if there’s anything that appeals to you.

Keep It Simple

Keep Your Domain Name Simple

Your domain name should be short and easy to remember. It should not contain hyphens or special characters. For example, if you are selling gourmet gr8cakes, a domain name with gr8cakes-4-all would be a terrible choice.

Besides, numbers and hyphens can be difficult to type and often go overlooked. Also, most mobile keyboards don’t support hyphens or numbers.

Another rule of thumb to consider while choosing a domain name is its pronunciation. A short, easy-to-remember domain name is much easier to remember. It should be at least three to five characters long.

Any longer or shorter than 15 characters can be confusing to spell. Keep in mind that hyphens and numbers can also slow down the spread of your domain name. A short, easy-to-remember domain name will attract more traffic.

Put Your Main Keyword In Your Domain Name

Put Your Main Keyword In Your Domain Name

Putting your main keyword in your domain name will increase its search engine ranking. In addition, your domain name will give your visitors a taste of what to expect from your business.

Since search engine optimization is mostly based on user signals, it’s crucial that your domain name provides your visitors with a sneak peek of the brand and the products or services you offer. Therefore, branding domains are designed to focus on branding and incorporate keywords in their domain name.

However, in order to get the best results, it’s important to include both of these elements in your domain name.

While most email software companies don’t rely on keywords for SEO, you can still reap the benefits of incorporating them into your domain name. While this might not be essential for your business, you should consider using SEO best practices when incorporating your main keyword into your domain name.

There are several methods you can follow to get the best results. There are free keyword tools available to help you find low-competition, high-volume keywords for your domain name.

It Should Reflect Your Brand

Your Domain Name Should Reflect Your Brand

There are a few simple steps you can take to ensure that your domain name reflects your brand. If possible, try to avoid using dashes or numbers because people may find it hard to type. You also want to avoid funny spellings, which can make it difficult for customers to find you.

Another tip is to avoid using trademarks, as these may result in legal action or suspension of your domain. Using a brand name can also increase brand recognition.

Choosing a domain name can be difficult, but remember that the more popular the domain extension, the more likely people will remember it. This way, you can save yourself time and energy later. Another good tip: try to choose a domain that is as close to your brand name as possible.

It is also important to avoid registering a domain that redirects to a different website. Many people spend a great deal of time trying to find the perfect domain name when the truth is that it’s better to have an average domain name than a poorly chosen one.

Match Your Domain Name And Your Brand Name

Match Your Domain Name And Your Brand Name

Your brand name should be your domain name, and vice versa. When choosing a domain name, choose something that is easy to spell and remember. A memorable domain name is more likely to be shared. It should also be easy to type. Your domain name should be short, but meaningful to your audience.

Choose a domain name that reflects the same values and brand identity. Avoid using dashes or numbers because they make it difficult for your audience to type in. Additionally, avoid using funny spellings or misspellings. These can make your site seem unprofessional and could lead to legal action.

Choosing a domain name that conflicts with a trademark can also result in the suspension of your domain. Make sure your brand and domain name are similar to each other to avoid any possible disputes.

A Good Domain Name Doesn’t Have To Be Perfect

A Good Domain Name Doesn't Have To Be Perfect

While it is possible to get away with a long, complex domain name, it isn’t ideal. A good domain name is easily pronounced and says exactly what you’re offering in a few words. This cognitive bias is called processing fluency.

Choosing a domain name that is difficult to remember is likely to turn off potential customers. Instead, stick with simple, catchy domain names that say exactly what you want to say.

If your company is starting a new business, you should consider a base word. The base word could be something related to your field, a common object, a mathematical term, an idiom, an animal, or an everyday object. A good base word doesn’t have to be perfect. Try to make your domain name as easy to remember as possible. You can ask friends for suggestions.

The length of your domain name shouldn’t exceed 15 characters. The length should be a smooth transition between the first and second words. Avoid using hyphens or numbers in the domain name, as these can confuse your audience.

In addition, hyphens and numbers can make your domain name harder to type than it should be. Using hyphens or numbers in a domain name will also slow down the distribution of your domain name.

Choose The Right Domain Name Extensions

Choose The Right Domain Name Extensions

If you’re looking for a new domain name, you should start with a search engine. Instant Domain Search will help you find TLDs that are available. There are also a few things you can do to ensure your domain name isn’t overcrowded and likely to be abused.

Spamhaus has a useful tool to see how well a TLD is regarded. If your business is local, you may want to consider purchasing a ccTLD, which stands for country code top-level domain.

The first thing you should know is that domain extensions can have different meanings. Choosing the right one can make a big difference in your search rankings. If your primary domain name has a common name, it will be difficult to choose a domain extension with that extension.

There are plenty of other domain extensions that are available, but if you don’t have, you should try the next closest one.

Remember to keep the domain name short, memorable, and easy to type. Using shorter domain names will help you stand out from the competition.

If possible, stick to two or three words. Avoid putting complex words or uncommon ones. People will have a hard time remembering a domain name that contains more than three words. The length of a domain name is also important.

Domains that are too long are hard to remember and may not appeal to people who are looking for information about a particular product or service.


In this article, we gave you tips that will help you pick the right domain name for your website according to Google. For great SEO, make sure the following (at least) bases are covered.

First, you should pick a domain name that is easy to remember and type. Second, you should choose a domain name that is relevant to your business. Third, don’t use hyphens, numbers, or other characters that make it difficult to spell or search.

Also, avoid using funny or kitschy domain names. Finally, you should choose a domain name that is easy to pronounce and remember for your target audience.

Having the right domain name is essential for your business. This is because you can’t operate your website without a domain name. It’s important to choose a domain name that represents your company’s mission and values, so customers can easily recognize and remember your brand.

Choosing a domain name that isn’t too similar to your competitors’ names is also important, so your brand can stand out in a crowded market. Finally, it’s a good idea to register your domain name for a long period of time, so you won’t have to renew it every few years.